Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly …

If the wrong people are hitting your website, it's all for nothing Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For …

But if you go too visual and focus too hard on calls to action, there just won’t be enough information there to seem authoritative. Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through …

The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. If you want to build backlinks to your website, you have to do it with caution and knowledge. Writing …

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Apparently, it seemed there is no such difference between …

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. SEO strategies are most effective when implemented consistently and …

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

Web development is one of the most important pieces of an SEO program. Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of …

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

A strong online presence is essential for any business to be competitive. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Guest Blogging simply means writing an article for another site …

This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a meaningful way. When it comes to SEO, less is not necessarily more. The main body of your piece …

Google Analytics is an amazing tool. Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. You can create a list of the best tools for increasing productivity, or a list of the …

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the …

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. On page optimization is very essential to …

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. It needs to be understood that there …

Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your …

Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material. You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. In itself it cannot be …

The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It …

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). when writing for the internet, break up your …

While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. As a general rule of thumb the more words in the query the easier it is to rank …

All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential visitor’s needs and wants in mind. Once the Search Engines crawls the web and comes across the new pages, it then indexes …

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words …

With that in mind, it is always best to create posts and articles which target different behaviours. With SEO, you want to tell people about your content that are likely to share or link to it. While there are other avenues to increase your online visibility, organic search optimization is …

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always …

90% of users only look at the first page of Google results, so if your site doesn’t come up on the first page, you aren’t reaching your full potential. We know consumers want personal interactions with brands, but they also want them in real time Search engines constantly …

A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be aware of making too many changes, you don’t want to destroy the very thing that …

Top-ranking webpages in Google have shorter URLs. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides …

Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the …

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. It has long been understood that Google’s ranking algorithm is complex (by design). While we have helped websites recover from Google …

Despite its clear suitability for this purpose, most marketing specialists don’t use Twitter to understand and reply to customer feedback. These items include the titles for your pages, meta descriptions and H tags. As part of their drive to continue to offer the best search experience (as per their …