Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. To get links from high quality blogs, you need to create link-worthy content on your own blog, and then use it as a reference in your guest posts. See who links to your competitors, try to connect to the relevant ones and ask for a share. Make sure to craft an engaging email and why you think they’d like to share your content. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that’s fine. Manage your expectations.
Focus on 1–2 long-tail keywords
For anyone monitoring their traffic from Google, it’s not really a revelation that a single page can rank for hundreds (or even thousands) of relevant keywords. Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. When it comes to long-term SEO strategies, there are so many tactics to consider. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile.
Try to use the keyphrase once or twice per paragraph
The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic. Many people still think that having a high volume of crawlable and indexable pages is always better. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about.
Links coming from a website which is not ranking on any keyword
Modern SEO is about so much more than keywords and meta tags. Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. According to SEO Consultant, Gaz Hall: "If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave."
Anatomy of a Keyword
Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. It is advisable to check regularly on your website’s
rank and positions in the SERPs in order to assess
whether your SEO measures are having an effect.
But because there are also many factors which you
cannot influence, you should not get too stressed
by rankings. It is perfectly normal if your website
sometimes jumps 1-5 places. But if you manage to
get your site 10, 20, or 30 places higher, you should
be proud of yourself. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO.