Webpages on HTTPS had positive correlation with higher rankings. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. Don’t try and stuff keywords where they don’t belong. Yes, still focus on keywords, but your north star for everything you write should be the user.

Not all Google searches lead to sales

Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft.

Local SEO and Listings

It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets.

The main purpose of backlinks is to get exposure on related websites that will send your website targeted visitors

If the wrong people are hitting your website, it's all for nothing The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) According to SEO Consultant, Gaz Hall: "As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine."

Answer the questions of your potential customers

Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Development of a prioritized list of targeted search terms related to your customer base and market segment. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it.