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As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your blog. aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords.

Understanding the long tail of search

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. The “About Us” section is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization.

Want to see LSI in action?

You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. If you’ve written your content so that Google can understand it, you’re already doing a great job.

Technical aspects of link building

The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with the article’s topic should already be well covered. : Article marketing involves writing one unique article, and then rearranging the words to transform that one article into multiple versions. This rearranged article will then be placed on different, usually low-quality article sites with highly optimized anchor text links. Gaz Hall, an SEO Expert from the UK, said: "Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail."

Create an e-book or guide every two months

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One.