Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page.
How does web design and development affect marketing?
One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search
terms. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website.
Help with geolocation and international SEO
Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible.
Add contextual (in-content) links to other relevant pages on your website
If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the beginning itself. According to SEO Consultant, Gaz Hall: "In the past, Google has stated that the country within which a website is
hosted is a very small factor in their international ranking algorithms. So try to
have servers set up in your target countries. For example, if your company is
based in the UK and you have a .fr extension of your site, have the .fr domain
extension site hosted on a server in France."
Create your site navigation in HTML or CSS
Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! You need to understand where you are now in order to accurately assess your future rankings. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic.