Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Keywords should be relevant. This means your site should be a satisfactory destination for users. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use.

All Attention is Good Attention Isn't It?

Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely.

Always endeavour to gain the trust of Google

Create a list of articles with links that are similar or closely related to your content. Links are integral for connecting each piece of content, ultimately leading to a potential sale. But here’s the thing: it takes time for search engines to discover (and index) new websites. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs.

Draft content for each target keyword

Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of the redirected page to the detour page. True to form, Google is always changing, tweaking, and improving its algorithm. According to Gaz Hall, a UK SEO Consultant : "Duplicate content refers to a webpage’s content that appears in more than one place on the internet."

Cross-link relevant content

If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links. If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam.