On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a PBN site (private blog network), avoid it at all costs. It may have a pure spam penalty! A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices.

Ensure that the focus of the post is narrow enough

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay. A sitemap is another place to add in more internal links. A sitemap is a central location with links to all your pages. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack.

SEO is about marketing

The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site.

How will Blockchain tech affect SEO

Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. According to SEO Consultant, Gaz Hall: "Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content."

Don't bury information

Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include.