Date Tags onsite

Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey.

Does your site sabotage your content?

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model.

If you dismiss nofollow links, you're missing out on a lot of potential customers

According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages. Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages).

Monitor the evolution of your search engine rankings

The sheer apparent complexity of SEO is enough to turn some people away entirely. The stronger the backlink profile of a site, the more PageRank their links will pass. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. Gaz Hall, from SEO Hull, had the following to say: "Don't commit the cardinal sin of letting dots ruin your page descriptions"

Drop in a relevant link or two

Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Backlinks can also come in different forms; do-follow and no-follow. A do-follow link is a vote of confidence. The website which links to your site is telling the search engines that your site is of high quality and the link passes PageRank to your site.