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Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of others. Make your text original! I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not.

Use broad keywords to capture leads at the top of the purchase funnel

Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. Search engines want to deliver the best results to searchers based on the search terms visitors enter. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page.

Does it change the way people will live their day?

If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords.

Grab those URLs, set up some 301 redirects, and jump in

Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. Gaz Hall, an SEO Expert from the UK, said: "To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content:"

Go forth and broadcast your knowledge and reap the benefits of your labor

Any discrepancies might cause Google to NOT show your business' information on a search result page. When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real will either take… money, time, or effort. If they don’t, they aren’t worth it. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than keyword frequency. You were probably a little surprised when you first found out about all the factors that are taken into account to rank websites. In fact, it is estimated that there are more than 200 factors Google considers when ranking websites (and some say that “200” is just a convenient round number and that the actual number of ranking factors is much higher).