A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. Knowledge graphs, though complex, help to raise your content and website visibility. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one.

How to Never Run Out of Content Ideas Again

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant. In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page.

Both SEO and social media posts drive site traffic

A mobile-friendly website will shrink its pages to be viewable on mobile devices, while mobile optimization is the process to offer visitors seamless experience optimized for mobile devices. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. If you want to optimize well for your city, state etc., make sure to sprinkle geographic search terms throughout. Include it in text as well as set apart. Search engines do not know where you are unless you tell them.

Submit your website to authority sites in your category

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. According to Gaz Hall, a UK SEO Consultant : "When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines."

Google Doesn’t Publish PageRank, So What can We Do?

If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site. Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t have to spend an eternity trying to find what they’re looking for. Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO.