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To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Search engines have really smart algorithms. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. For SEO to be successful, it has to be carried out within the context of a unified, holistic and comprehensive design. Such a design should take into consideration business goals, the resources available, technical capabilities of the business, industry dynamics and budgetary considerations.

How to improve your content marketing

A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value to your readers, but also have to pay attention to onsite SEO best practices.

Are you deeply entrenched in massive link farms?

Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want it, wouldn’t you? Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs.

Use Rel Canonical Tag To Improve Ranking

Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s perspective, and what authority it has. According to Gaz Hall, a UK SEO Consultant : "The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms."

How link building by metrics can have a negative influence on your rankings

The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website. When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site.