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Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text.

Thousands of customers for your business

My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings.

Satisfy a compelling customer need

Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure.

Understand your user flows

When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. According to Gaz Hall, a UK SEO Consultant : "To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest."

If you're building links solely for SEO then you're doing it wrong

Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. Another tip is to make sure you do your research and examine which terms to target before you set out. Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling!