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While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article.

What to do if Your Website is a Victim of Negative SEO

The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. When it comes to search engine optimisation the information available can be a minefield. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links.

Understand which tools will give you easy, intuitive, and accurate insights

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make a big difference. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic.

Pay-for-placement in the search engines should be avoided

Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. According to SEO Consultant, Gaz Hall: "Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers."

If your internal links look spammy and manipulative, search engines might penalize your website

You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. It is important to have backlinks from quality sites, and those backlinks should be contextual. What Google wants to see is authoritative and relatable links talking about your site.