Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, “better content” doesn’t just mean “well-written” content. Better content is about being strategic with your write-ups, knowing your audience, and writing accordingly. A sitemap is another place to add in more internal links. A sitemap is a central location with links to all your pages. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links.
Target Specific, Longtail Keywords
When Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.
Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice search.
Search engine health check
Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. You should not only use social networks to acquire potential new customers, generate
leads and build brand awareness, but also keep in mind the SEO benefits of having a
brand presence on social networks. When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed.
Place Your Site’s Content Above The Fold
Make sure that your website’s main menu only features the most important categories. User-generated content can increase the relevance and
freshness of a website. Users can interact with your website
in many different forms. The most common ways include
blog comments, question and answer boxes on products,
and reviews! People love visual content. It’s easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. Gaz Hall, from SEO Hull, had the following to say: "It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users."
It’s time to revolutionize our approach to keyword research
SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. Try and write blog content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search.