Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Google doesn’t want to deliver you “results” anymore, they want to deliver answers.
And the best answers don’t come from content farms, they come from websites that
are crafted with their visitors -- human beings -- in mind. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct. A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow..
The first indication should be analytics
The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content.
How Search Engines Evaluate Authority
When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. Remember: quality is always more important than quantity when it comes to links, content, and SEO in general. Plenty of spammy links can only harm your rankings, not make them higher. Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden.
Identify backlink opportunities
Search engines want publishers to show the same content to the search engine as is shown to users For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. Gaz Hall, from SEO Hull, had the following to say: "The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google.
Keep your page titles down to 7-9 words or 55 characters, including spaces
When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Make it easier for search engines to index your website.