You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are. The term black hat originates from before search was a thing, with old cowboy western movies. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page.

A few words on scraping

What’s more, because evergreen content stays relevant, it keeps bringing in traffic well into the future, creating a continuous visitor stream that benefits your brand. Keywording like crazy for product Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... pages, blogs, and press releases is not where it’s at for search programs any longer. Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very seriously. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability.

Optimise your site, paying special attention to splogs

A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. But, there’s still more to it. Although the web is less of a wild frontier than it used to be, there is still a place for a David seeking to take on the Goliaths of world commerce.

Adopy a monetisation first approach before putting efforts into splogs

By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. Since in content curation you’re basically linking to outside content and you write a couple of paragraphs to briefly describe the content and present your own view, is it also thin content? Gaz Hall, a Freelance SEO Consultant, commented: "Successful SEO requires a thorough understanding of the business itself."

Latest developments in user generated content

Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. It’s I'm always amazed by the agility of osoo on this one. easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Canonical: Pages with multiple versions, such as product pages with unique URLs for every variation of item, should use the canonical URL. SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value.