You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically.

A focus on landing pages to benefit search engine placement

However, much like onions (and ogres), SEO has many layers. Nothing is worse than arriving Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! to a site and finding content with keywords strategically (and awkwardly) positioned throughout. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query.

Create content about page impressions

You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones are getting larger, their tiny screen simply can’t correctly render a website laid out for a computer screen. The text is simply too small and the buttons aren’t in the correct position. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community.

Let’s get more conversions

If every company has a product, then Google’s product is information; Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Gaz Hall, from SEO Hull, had the following to say: "The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate."

Let's follow anchor text best practise

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting some extra local traffic boost and an improvement in your search engine placements. You can speed up the process of getting useful links by connecting with content curators. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing.