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Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer. The main text content on the page must be unique to avoid Google’s page quality algorithms. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one.

URL Structure Should Be Short, Descriptive and Help to Categorize Your Website

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research.

Make sure that your keywords and the language on your website targets the people who are interested in what your website has to offer

Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner.

Aligning Questions to Content

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles."

Links are forever

Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices. On-page content is a critical component of on-page SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers are left in the dark as to what your page is about. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. It’s a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors.