Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the most relevant search results for the query or question being asked. This means that while you can have great backlinks, you still need to also have great content. One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be. Backlinks can bring in highly targeted, valuable traffic from referring websites.
Don't go overboard at the risk of being penalized by Baidu
When you write guest posts for other websites, don’t do it just for the purpose of getting a link in the author bio. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website.
The title is the first thing that searchers see because it is the big clickable part of the listing on the search results page
One great way to increase your link building strategy is to analyze your competitor’s links. This will give you ideas of sources that you should be using for links for your own site. You can use Monitor Backlinks to examine their links. If you create high-quality pieces of informative content on your website page-to-page, you will rank. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive.
Small, simple changes can often make a big impact on your traffic
Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. If you want a better SEO ranking and more happy returning customers, you have to make sure that they get the very best user experience. Reliable hosting and a fast website are the two most important (yet very affordable) investments any website owner should do. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site"
Off page optimisation techniques for better rankings
With Google factoring in the strength of your backlink profile heavily into their search results if you have a bigger backlink profile and more top quality backlinks you will rank higher. Let’s get one thing straight from the very beginning. If you care about your site SEO, you should care about Backlinks. Now, let’s debunk this mystical word that every SEO article and checklist talks about. A strong linking structure and other internal SEO best practices can provide that. Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice.