At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. I’m sure you don’t want to spend time creating content no one wants to read. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king.
Videos and images are page content too
SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). What it boils down to is that the exact strategy you’re using for on-page SEO
-- creating relevant, high-qulity content for a human audience -- should
also help take care of your off-page SEO. It’s the classic two birds/one
stone scenario. You can increase your search rankings and earn natural
inbound links by creating amazing content.
Keyword research supports not just content creation, but all marketing and promotional activities
To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. Be Yourself. Write about what you know and
make it a conversation with your readers. Keep it natural.
People will find your content because they speak the same
language and seek your advice. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days.
Is there a further shift towards user focussed factors?
All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. Gaz Hall, an SEO Expert from the UK, said: "You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are."
On page optimization is a foundation for successful SEO
To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. Links on your page maybe internal—pointing to
other pages on your site—or external—leading to content on other
sites. In either of these cases, the better your anchor text is, the easier
it is for users to navigate and for Google to understand what the page
you're linking to is about. Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking. Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors.