The small business SEO market is very competitive and you are going to need loads of patients if you want your business to succeed online. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One.

Be inspired by the David vs.Goliath battle

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. No matter the angle you are looking at, Google wants to endear itself more to visitors in order to maintain relevance. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content. Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites.

SEO is a fast-changing marketing activity

Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic.

Think about your pillar content

The stronger the backlink profile of a site, the more PageRank their links will pass. Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential customers ask when they’re considering purchasing your product. The search engines continuously invest in improving their ability to better process the content of web pages Gaz Hall, a Freelance SEO Consultant, commented: "Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website files, rather than having them all loose in one huge folder."

Perform a link audit and make sure that all links on the page in question really add value

Links within long-form, evergreen content are also more valuable than links in short, news-based posts. Search engines like Google, Bing and Yahoo use complex, evolving algorithms to call forth relevant results for search queries. And with trillions of web pages online, there’s a lot of competition. That said, there are a number of fundamental things you can do to make each page of your website more appealing to search engines. The number and quality of links pointing to your site will largely determine in what position your site ranks. Customers now use mobile devices to research potential business partners before converting on a product or service. They check out the business’s website, read blog content, and inspect social media posts.