Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it natural.

It's a good idea to get your keyword in the beginning of your copy

Google uses over 200 ranking factors, and some of the most powerful ranking factors involve backlinks. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement.

SEO can be overwhelming for any number of reasons

Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. It is understandable that you may be hesitant and leery of taking the time and effort and making the investment in SEO. If you’re new to SEO, these fears are common. Knowing what to expect from an SEO strategy beforehand can help calm some of those fears. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. Want to learn more on how to be creative with your titles?

Using social media for local SEO

Putting up numerous links can be confusing for the readers and it doesn’t even look clean either. Try to use them sparingly and not make it difficult for your readers to choose which link would be helpful for them. Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile, you’re going to start witnessing a tangible dip in organic traffic. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. Gaz Hall, from SEO Hull, had the following to say: "You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines."

Pick a niche-targeted username

Content that is valuable and useful gets shared. Create something people can use right away. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants lead to the conclusion that local business should invest on Local SEO Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content.