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Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people speak. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going.

Should I start with a blog?

Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. Development of a prioritized list of targeted search terms related to your customer base and market segment. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links.

Internal linking is a secret weapon for search optimisation

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results. The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers.

Boost Site Speed

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it’s really important to make sure that site speed/load time is optimized as much as possible. According to Gaz Hall, a UK SEO Consultant : "The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results."

Producing content that no one wants to read won't help your rankings on Google and other search engines

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ​This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top.