Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well.
Get some paid social media promotion
If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way!
If you think it’s the end, its not
Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. When you write content that gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links. Make sure to apply a suggested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand.
Do all aspects of your content, UI and marketing have a core customer focus?
When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the customer by having purchased your product or service. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. According to Gaz Hall, a UK SEO Consultant : "Content curation is a common way to collect, restructure, and
republish existing content. The collection of material often
provides new perspectives for users on content ideas you’ve
already covered. For content curation to be successful, you
first look for appropriate sources and then use your own blog
to purposefully publish the content. Personal social media
channels also help spread content easily. Popular topics
often provide a lot of traffic. "
Provide explosive growth for your clients and you
A very common mistake many SEO’s make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish.