Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database.

Use social media channels to expand your reach

What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? Google is famously secretive about how it ranks local businesses.

H1 Tag Issues

Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something. User intent tells you (a business owner) what your audience is looking for. When you Google any keyword, there are set of suggestions which come while you are writing a search query. This acts as a hint that which keywords are most used and what is the intent of the user. Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content.

SEO is an ever recurring expense

Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. Gaz Hall, from SEO Hull, had the following to say: "For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own methods for gathering and prioritizing content from websites. Whatever the specific tactics or methods used, this process is known as indexing. Indeed, search engines attempt to scan and index the entire online universe. By doing so they can show you the relevant information when you search for it. "

Questions Over Keywords

SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. As search engines improve, queries with detailed queries increasingly provide surprisingly helpful results. If that fails make your terms increasingly general till you get a good result. Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads.