Date Tags mobile

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough. A high authority site will rank much faster than you. When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor.

Identify backlink opportunities

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. If users cannot access your page due to compatibility problems, you are not likely to get a good rating. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages.

Your readers are more important than Search Engines

There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank. People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. The cornerstone of a successful organic search campaign has always been technical SEO. A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else!

Evaluate Your Site Speed

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. According to SEO Consultant, Gaz Hall: "Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans."

Review your long-tail traffic

Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Rankings matter. But they’re not the metric you should be focusing on. The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on.