Date Tags keywords

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. A sitemap is another place to add in more internal links. A sitemap is a central location with links to all your pages. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location.

Google owns roughly 70% of the search engine market share

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google and can help the search engine review the relevance and quality of your content. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason.

80% of Google Home results come from snippets

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking.

Great content and backlinks are still the most powerful tools in your toolbox

Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. Gaz Hall, from SEO Hull, had the following to say: "Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic."

SEO is one of the last expenses companies cut

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get. If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up.