Over the last several years, Google has made huge strides in driving better UX (user experience). Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page. Many people don’t pursue backlinks from Wikipedia because they’re all “nofollow” links, which means search engines like Google don’t count them as positive trust signals for your website. There is no one-size-fits-all solution for a search engine optimization strategy. Every company, whether large or small, needs to first set some specific business goals and objectives. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth.

Make sure that your site is listed in all relevant local directories

You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. The best directories are the ones that also provide useful information for your potential customers. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services.

Not All Links are Created Equal

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers.

Action Plan

Keyword research can help you discover new content opportunities, while it can also improve your existing content. 301 redirections carry link juice with them. You’ve told Google that page B replaces page A, and that users can get the same great value from the new page as they did from the old. Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Gaz Hall, a Freelance SEO Consultant, commented: "Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research."

SEOs love to jump on bandwagons

Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking.