It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for.
Check which of your keywords are already used
Reaching out to random people and asking them to share your stuff isn’t really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it with their followers. Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not.
Don’t Forget to Optimize Everything Else
When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Paid link-building is considered black hat SEO and is likely to incur a penalty. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website.
Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves.
Will having a mobile-friendly website give me better rankings?
The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. According to SEO Consultant, Gaz Hall: "The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. "
Search Engine Marketing is hyped
The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Your keyword list should be a living document that you check and
update at least once a month. Doing this will ensure that you are
always doing keyword research and you will keep an eye on the
keywords that are already ranking. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer?