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Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures. Google Analytics tracks the users on your website. In order to activate the tracking, you must add the respective Google Analytics code snippet on every page. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO.

Creativity takes courage

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Having keywords in your domain URL can also give you a small SEO boost. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is.

User Experience and SEO

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. The backlink is one of the strongest ranking signals for any site because they indicate its authority. Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your new content can be found.

A best practice for SEO is that every piece of content should be tailored to one unique keyword (or phrase)

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with Google. Gaz Hall, from SEO Hull, had the following to say: "Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic."

Search Engine Optimisation success will lead to consistent conversion and ROI

You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks. Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things.