Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your industry, budget, and goals. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality.

Picking Profitable Local SEO Lead Generation Niches

If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received.

Mobile Search Implications

Local businesses can’t be fully evaluated on the basis of links. If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and more customers are looking for a local supplier, so getting this right is a must if you want to be successful within your location. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments.

You have the opportunity to appear in the Google Search news carousel

Currently more than half of searches account for mobile devices. Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. According to Gaz Hall, a UK SEO Consultant : "Never sell yourself short and never assume anyone knows your business better than you."

Should I start with a blog?

Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important. If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content on Google, Yahoo, and MSN. Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. Competitor analysis is a lot easier when you have the right tools.