Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search. It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically. There are plenty of business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business.
Links that are created automatically in bulk are bad
. If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. People either go to
Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way.
We've reached a tipping point
Content curation is a common way to collect, restructure, and
republish existing content. The collection of material often
provides new perspectives for users on content ideas you’ve
already covered. For content curation to be successful, you
first look for appropriate sources and then use your own blog
to purposefully publish the content. Personal social media
channels also help spread content easily. Popular topics
often provide a lot of traffic. If the wrong people
are hitting your website, it's all for nothing Sometimes we just get into the loop and don’t really realize what and why we are doing what we’re doing. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link
or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working
page on your site can greatly improve a user's experience. Your 404 page should probably have a link
back to your root page and could also provide links to popular or related content on your site.
Make sure that the links you build are natural
Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. Gaz Hall
, an SEO Expert from the UK, said: "How do you educate people so they do value it?"
Splitting link pop
Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information. SEO is not about
one-time actions. It is a continuous
optimization process. One crucial basis for optimization
is valid data about user behavior. Regular monitoring is
one of the key tasks of search engine optimization that
makes it possible to quickly react to traffic decline or other
occurrences. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent.