The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website. 301 links are permanent and tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. Google clearly states that buying backlinks to improve your rankings breaches their guidelines.
Learn more about Page speed and SEO
Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free. Meta description tags can influence click-throughs but aren't directly used for rankings. It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive.
Navigation affects traffic
You can speed up the process of getting useful links by connecting with content curators. Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload?
Web page optimization
The best directories are the ones that also provide useful information for your potential customers. When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Every search engine has a program
known as a “bot” or “crawler”. These programs follow links
and visit websites. As they do so, they index website content
and follow the links on the website to other sites. If your
website has not yet been indexed, it will not appear in search
results. Gaz Hall, a Freelance SEO Consultant, commented: "Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve."
The importance of domain name selection for SEO
Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. Keyword stuffing, hiding keywords in a very small font or a color that blends with the background, and paying for incoming links are all tactics that Google considers to be spam, and your website’s search traffic will be negatively affected if you’re caught doing any of them. The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text.