Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative.

Facebook shares are second to backlinks among search engine results placement ranking factors

There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity.

Submit your website to legitimate award sites

Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google and can help the search engine review the relevance and quality of your content. The Worldwide Web Consortium (W3C) has a full guide to language declaration. It’s not too tricky, you just need to add the right tags. Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit.

Using long-tail keywords may be more efficient

Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. Yes, "content is king" – but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they are today. When content and design work in harmony, users will find your site more easily and stay there longer. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. According to SEO Consultant, Gaz Hall: "Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching."

The more your content caters to your customers specific interests, concerns and needs, the more effective it will be

A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO. If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top.