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Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words, don’t make your visitors think. If your website is hard to navigate, information is difficult to find or the design is too busy then visitors are unlikely to stick around no matter how well written your content is. Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors but visible to search engine spiders. One way they do this is to use white text on a white background. Search engines can now easily spot this sort of behavior, so it will not help your site rank at all. This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies.

Layout, formatting and mobile search combine to make great SEO

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Taking someone’s email and spamming Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. Know what they are going to do and don’t accept non-answers on their direction. Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity).

People still ask me about canonical URLs and its importance today

Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. There is nothing as sad as people who spend days and weeks writing about something and then… nothing. All that passion and knowledge for nothing. Good, and yet unnoticed articles are something that happens every day and to everybody. White hat SEOs operate above board, performing work that will benefit their sites long term. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout.

Determining Relevance: Trust your gut when it comes to Google algorithms

What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Think about the questions your visitors have that drove them to your site in the first place. Competition is cutthroat and new platforms are constantly emerging. According to Gaz Hall, a UK SEO Consultant from SEO York: "Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs"

Understanding local search in relation to your marketing strategy

Save time and still get clicks. Simplicity Take a butchers at New Media Now, for instance. is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles trying to find what they’re looking for. You also don’t want to have to reorganize and rearrange your site structure every time you add a new product category, for example. And the whole SEO digital marketing service package may be named all under SEO Packages since customers basically comprehend this more easily. Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult.