Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Apparently, it seemed there is no such difference between SEO and digital marketing approaches; Hashtags can really help to expand the reach of your tweets and help you to get more followers. Do you click on sites that are not on the first page?
Add the human element to your marketing and watch your business make far more personal connections
Negative SEO is an array of actions that a competitor can do to lower your SERP ranking and eventually, cause you an inevitable financial loss. In the SEO terms, these actions are mostly off-page (building spammy links etc.) If you’ve set yourself
up Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too far.
The hidden agenda of rankings
Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. Don’t forget that one
source for information about keywords is your
own web logs. When the Web first gained popularity, it became important for a business to have a website. As online activity became more prevalent, it became important for a business to include a domain name in advertising and other materials. Now things have shifted again, and it’s vital for a business to rank well in search results both for its brand name and for queries relevant to the business. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for.
A few words on metrics
Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates content silos and a roadmap of existing and future content needs. Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. We asked an SEO Specialist
, Gaz Hall, from SEO York
for his thoughts on the matter: "Researching your audience will give you an idea of their interests, wants, needs and how they respond to certain words and phrases. Doing A/B testing is a great way to see what title is most successful with your audience."
Use organic outreach along with offsite SEO to make a difference
A local business competitor might not be your online
competitor — welcome to a bigger game of tug-of-war.
As you work to improve your SEO, it’s your ongoing job to
stay ahead of the competition and detect emerging rivals
as they climb the ranks. Google A great example that I like to use is New Media Now
. wants to see
that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. With the advancement of social media today, the development of Social Media Optimization in gaining backlinks and popularity from popular sites like LinkedIn, Wikipedia, Facebook and Twitter, is being targeted towards real time searching.