Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring
your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously
expand the reporting capabilities. The journey to better ranking must always start with understanding about your current standing on search engines.
Make certain that Googlebot can index your pages correctly
Ranking high in Google can bring you some
serious traffic too. When looking at a Google
results page (often referred to as Search
Engine Results Page, or SERP for short), the
number one result alone brings in 31% of
search traffic on average. Meaning, when
people search for a keyword, 31% of those
searches will click the first result. Today, queries don’t just return a list of ten blue, ordered links. They return
results with images, videos, profile pictures, and all manner of meta data
that help searchers choose the best result. Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow. Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO.
Try to get involved in the human element of web data.
The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave the site, or they cannot find your link because it is too small. Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly.
If you're only building links for SEO then you're doing it wrong
SEO isn’t something you learn overnight. If you want to perform your own
SEO, you need to educate yourself. I’ve spent almost fifteen years
learning about SEO and I’m thankful I did because I feel each hour of
learning has paid itself back over and over again. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving the ranking of the results, on-page optimization plays a major role in SEO success. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages."
Use unique page titles on all pages throughout your website
Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation.