To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. You should definitely include keywords in your navigation bar. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. You can make up a new keyword and add it to your page, but it’s unlikely other web pages will add your keyword.

Reasons that marketers love non reciprocal links

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Many companies start their online Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of using a desktop or laptop computer. There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'.

Find out more about SEM

Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search. Many local businesses want to improve their results in Google, but aren’t sure where to start.

Things that make you love and hate sitemaps

Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Your domain name selection is perhaps the only area where you can really differentiate yourself. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher."

Wait. Are analytics really that simple?

Long-Tail Keywords – Long-tail keywords are designed to target an extremely specific search query. For example, a core keyword phrase might be “accommodation” and that cluster may include “accommodation New York”, “luxury accommodation” and “boutique accommodation”. When someone mentions search engines, do you automatically assume they’re talking about Google? SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms.