If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines

Panda 4.2 as core ranking algorithm

Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Start as you mean to go on: titles are the best places to get started with SEO. Regardless of what the search engines think, a snappy, relevant title will help attract readers on any platform. It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines. Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first.

Optimize Social Share Image Settings

In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy. There are many online directories that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one.

Where are all the spammy links coming from?

Anchor text has been a huge talking point within SEO for many years now. Prioritize keywords and phrases, plurals, singulars and misspellings. Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to reward you. According to Gaz Hall, a UK SEO Consultant : "Authority is created over time. It can't be rushed."

What is White Label SEO?

For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find keywords that will help you maximize your website's viewership. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website.