Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user.

Template footprint leaving a low ratio of original content

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways.

If content is the reality of SEO, then content repurposing is the new reality of content

As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. Duplicative or unnecessary website content can also hold you back from your true ranking potential. The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced.

Understanding the long tail of search

Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. Gaz Hall, an SEO Expert from the UK, said: "When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor."

What keywords your visitors will use to find you?

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page! As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice search. Every time that Google introduces a new component in its algorithm, one constant factor has been content quality.