In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites.
Determining Relevance in Link Building
While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains.
You’ve got to understand how to research and use keywords in the current environment
You will never get enough traffic on your website. That’s the human nature. We always strive for more. Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords.
Understanding who you’re trying to reach is a vital step in crafting a working SEO strategy
Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Now, this is an important issue to be addressed. While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people."
You don't need special search engine pages
External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. Use Fetch as Google to test whether Google can crawl and index important pages within your site. Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site.