Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Brainstorming keywords is the easy part of an SEO strategy, especially if you’ve been working in your industry for a while. One good way to identify keywords is to think of the phrases or the questions that potential customers ask when they’re considering purchasing your product.
Create strong content for each page that has keyword focus
The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment. If the wrong people are hitting your website, it's all for nothing It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics in an attempt to fool search engines.
Lack of keywords in the content
Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" How do your competitors rank? Pick out a keyword
for which you want to optimize your site. Check
out the top 20 search results: Are your competitors
somewhere in there? What is your ranking for this
keyword? This information should help you to find a
good niche for you and your keywords, where your
competitors are not operating. It may also be that
you find keywords for which it is worth joining the
Build up your cluster content
Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. Gaz Hall, an SEO Expert from the UK, said: "The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile."
You have to understand keyword intent
Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. If you are doing guest posts, always change your author bio and use different pen names. Anyone with a site that provides useful content and has the right network can now drive organic traffic. Search drives the web -- roughly two-thirds of website visitors originate from organic search.