Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that
Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site.
SEO LSI keyword best practice
The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. If the Google bot goes through your website and
manages to access all sub-pages within just a few clicks,
it can use its limited crawl budget to scan and index more
pages. Optimizing the click path pays off for both usability
and search engine crawling! Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages In the early days of SEO, you could get a site to rank
fairly easily by buying a bunch of low-quality backlinks,
keyword stuffing (including the same keyword on a
page a bunch of times), or by buying a domain address
(website name) that exactly matched the keyword you
wanted to rank for.
Your SEO campaign will fail unless you integrate content marketing
A title tag describes what your domain is all about. This is one short sentence in which you describe your online space. It will appear in several places, such as: the SERPs, social media, external pages, and in browsers. Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments. Web pages containing matching verbiage will have lower visibility in searches.
Establish intuitive information architecture principles
When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl, index, and match to queries people use. From that foundation we build greater complexity into our optimization methods and practices. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. According to Gaz Hall, a UK SEO Consultant : "When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing."
Your meta description should include the long-tail keyword you are trying to rank for
When you're ready to scale your strategy, consider hiring a professional SEO agency or a highly skilled independent contractor. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Build a unique contact page for each location that you operate and mark up your location information in Schema.org.