Facts about mobile search that will make you think twice

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly …

more ...

Let's talk about hits

If the wrong people are hitting your website, it's all for nothing Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For …

more ...


Update your trust rank on a regular basis

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the …

more ...

Repurpose old html

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty. It needs to be understood that there …

more ...

Having fun with inbound links

Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material. You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. In itself it cannot be …

more ...

Find out more about keyword research

There are two very specific actions that search engines take when they crawl and index your site that thin content can directly affect. The first action is to measure if you are relevant for a search query; the second is to determine if you are providing valuable information to your …

more ...

Adopt a customer centric view of keyword density

If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. Although there are many different "recipes" for gaining search engine …

more ...

Reasons that people rely on SERPs

The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic. Evolving user habits make responsive design essential from both an …

more ...


Why Not Try It Out?

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs …

more ...

You have to start your SEO copywriting process here

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. You should track the traffic, engagement, conversion rates and …

more ...

Be very sure of what you are writing

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Internal links are links from one page of your own website …

more ...


If you lose your site data then you lose your rankings too

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. SEO is alive and well, and its just …

more ...


Your focus should be on what matters to your audience

To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and …

more ...

Basic on-page SEO factors to look for

Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. Keywords should never …

more ...

Use Engaging Language for Effective SEO

You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is …

more ...


Choose your keywords carefully

For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the …

more ...

Monitor the evolution of your Google search results

Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Build a list of other niche blogs in your field. Start commenting on their blogs with insightful comments, and then reach out to them and ask if you can write one …

more ...

Anchor text is still a huge ranking signal

Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL …

more ...

Taking a toll on your post's perceived relevancy

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely …

more ...

Questions Over Keywords

Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people …

more ...

Authority Websites through Google Search Console

Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information …

more ...

Have a category description paragraph

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links According to Google, no-follow provides a way for webmasters to tell search engines Don't …

more ...

Looking at Competitors’ Authority and Trust

So how do you determine your competition? What should you be looking for? When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Search Engine Optimization is all about making your website more visible to people who …

more ...

Have a Unique Domain Name To Create a Brand

Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you …

more ...

Utilize social media for link building and building a brand

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Although traditional advertising can still play …

more ...