What have you tried that doesn’t work?

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest …

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Auditing Existing Content

SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we …

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High quality links matter and make a huge difference

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and …

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Take a quick look over old articles

Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. It helps the search …

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The bottom navigation bar is an anchor link bonanza

Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Using bucket …

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What search terms are your customers using?

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Metrics aren't important (and they can be harmful)

Search engines are more likely to give your website a good rating if you are popular amongst users because of the user-friendliness and the ability of your site to create user engagement by giving them relevant and beneficial content and making it easy to understand. If you want to get …

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Use unique page titles on all pages throughout your website

Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting …

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Create great content that people want to link to

Google continues to use natural, quality inbound links as a main ranking factor. When it comes to search engine optimisation the information available can be a minefield. One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but …

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Links are forever

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Bad content truly can do long-lasting damage to your website, brand and business. Google is showing Context is King …

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Create your site navigation in HTML or CSS

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. The more a site is appealing …

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Provide an Action that Fulfills the Intent

When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally …

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Use Social Bookmarking To Boost Page Rank

Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. You as a business owner need to get inside the head of a user and think from …

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Jumpstarting a new content marketing initiative

When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. A great and fast way to convey your goal is by using headlines and taglines. You should list your site in open …

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Search for your niche keywords on Yahoo

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. We all know that when it comes to link building, we aim for the authority links in the first place. But …

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Authority flows through the links on your own website as well

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one’s website picked up by the search engine. The practice of link …

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Check Google Trends to see Search Volume Over Time

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Sometimes, your blog simply doesn’t get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to …

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Focus on topics instead of keywords

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. Target local trade by including place names in your …

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Researching for Searcher Intent

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value …

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