This year will be the year of link building

Web development is one of the most important pieces of an SEO program. Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of …

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Having fun with gateway sites

A strong online presence is essential for any business to be competitive. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Guest Blogging simply means writing an article for another site …

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Useful tips from experts in cloaking

Google Analytics is an amazing tool. Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. You can create a list of the best tools for increasing productivity, or a list of the …

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Improve engagement by utilising SERPs

90% of users only look at the first page of Google results, so if your site doesn’t come up on the first page, you aren’t reaching your full potential. We know consumers want personal interactions with brands, but they also want them in real time Search engines constantly …

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Small but important things to observe about keyword density

Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. Curiosity with a hint of skepticism should be exercised when determining potential areas for growth online …

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Adjust your appearance in search by utilising citations

There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. Use an online tool to help you come …

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Optimise your site, paying special attention to keyword density

Typically, pages with longer content about your product will have more opportunities to rank (of course there is the uniqueness and format of the content to consider, as well as its ability to answer questions and provide information), because they are able to explore the in-depth details of a topic …

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Google recommends customer focused content

A strategy on Facebook might not work so well on Twitter. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise …

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Maybe white hat SEO will be a thing of the past

Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the …

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Fun with LSI for now

With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. People often think of Google as the only search engine that matters. While most sources …

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On-page SEO principles

Backlinks in general are links from other websites pointing towards your site. They can be other domain, blog or any specific article or other form of content. Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video …

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Why Speed is given prominence?

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. The search engines analyze …

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Choose the broad topics you want to rank for

A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. How do you …

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Create an e-book or guide every two months

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. Make a note of the things that you can implement in your content. The focus of many …

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My rule of thumb is build a site for a user, not a spider

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. A silly issue …

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Offsite SEO Strategies

SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely …

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Mobile Search Continues to Rise

To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. Create a website that people …

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Start Using Google Authorship

Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece …

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Landing page analysis is important for SEO

Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too …

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Avoid directories that link to all kinds of websites

The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. Use …

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SEO thin content best practice

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and …

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Learn more about your audience

RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of "rules" put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should …

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Set a bare minimum expectation for repurposed content

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. A natural link profile has variety. The links come from …

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