Try optimizing your TF-IDF scores

Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. The keywords you use must appear in the …

more ...

Always ensure any anchor text looks and is natural

Integrate selected keywords into your website source code and existing content on designated pages. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of …

more ...

Make it possible for people to find your site via search engines

Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Google/Bing Webmaster …

more ...

Write Powerful & Captivating Headlines

You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there …

more ...


The person with the best content will win

Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Sites that …

more ...



Do you have lots of External Media

There is a common phrase that “content is king” when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. Search engine optimization (SEO) plays a crucial role in bringing in more traffic to every site. Onsite optimization includes all …

more ...

Has Google indexed you already?

A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t …

more ...

Use Strong, Active Wording

Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a …

more ...


Use Social Sharing Buttons

Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Find out which keywords and phrases people frequently search for as well …

more ...

SEO page title best practice

In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. On average, the higher up page 1 …

more ...


SEO backlink best practice

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank …

more ...


Reduce Redirects: Beneficial to SEO

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. If you don't have a good handle on who the …

more ...

You have an opportunity to write something and rank

Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Link building is often referred to as an integral part of any …

more ...

Anatomy of a Keyword

Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. To get links from high quality blogs, you need to create link-worthy content on your own blog, and then use it as a reference in …

more ...

Less is always better

There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your content is to participate in your online community. Since search engines focus more on the initial words of the titles, make sure you add your keywords at …

more ...

A Crackdown on Low Quality Links

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them …

more ...


Sign Up for Press Request Alerts for SEO benefits

Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Though you can simply just add a tracking code to …

more ...

The most obvious SEO choice

A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means …

more ...

Publish The Usual Static Pages

When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real …

more ...

Do not use misleading event markup

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those …

more ...