Brainstorming and Keyword Generating

With that in mind, it is always best to create posts and articles which target different behaviours. With SEO, you want to tell people about your content that are likely to share or link to it. While there are other avenues to increase your online visibility, organic search optimization is …

more ...

When your use of page impressions becomes obsessive

Despite its clear suitability for this purpose, most marketing specialists don’t use Twitter to understand and reply to customer feedback. These items include the titles for your pages, meta descriptions and H tags. As part of their drive to continue to offer the best search experience (as per their …

more ...

Latest developments in user generated content

You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase …

more ...

Clarification about citations

Corporate communications like public relations, social media, and email also fall under the SEO umbrella. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a …

more ...

See this SEO project through before taking on another one

Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and …

more ...

The broken link-building method aided by content

In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. Make a list of the keywords for which you want to rank …

more ...

Hidden facts about keyword density

However, much like onions (and ogres), SEO has many layers. High authority links are great, but in my opinion, relevant links win the game every time. Would you refer this website to a friend or relative? Once you have chosen an umbrella topic (e.g. writing online content), narrow it …

more ...


Top trends in reporting to watch

Every business wants to achieve its goals and doesn’t want to invest substantial resources on acquiring an audience to whom it doesn’t even offer the chance to convert. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search …

more ...

Is there any significance to “Off page optimisation”?

The 'noindex,follow’ command in the meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find …

more ...


SEO and SEM can work together beautifully

Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. Many users also prefer this over other approaches, especially on some devices that might not handle Flash or JavaScript. Having a company blog …

more ...



Start Writing Better SEO Case Studies

In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. A “backlink” is one of the most used words in the world …

more ...


Collaborate and filter

Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages in a giant database. Clearly define your objectives in advance so you can truly …

more ...

What is White Label SEO?

If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use …

more ...


Use your location in your body text

One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages …

more ...

Try to get involved in the human element of web data.

If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Linking out is huge. Don't be a link hoard; you're going to create content, so use …

more ...

Create an interactive tool for good SEO

Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Generally speaking you don’t want orphan pages …

more ...






Use 301 Redirects Effectively

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page …

more ...