Use organic outreach along with offsite SEO to make a difference

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. Apparently, it seemed there is no such difference between …

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One important aspect is blogs

Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for associating with them. Although it’s pretty slow-going, it’s best to hand-select relevant and quality websites and …

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Write a keyword-rich introduction about plugins

All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential visitor’s needs and wants in mind. Once the Search Engines crawls the web and comes across the new pages, it then indexes …

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Reasons why marketers love bread crumbs

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always …

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Emphasizing fast results by using forums

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. It has long been understood that Google’s ranking algorithm is complex (by design). While we have helped websites recover from Google …

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Layout, formatting and metrics combine to make great SEO

By creating content and undertaking technical optimisation which works to make your domain more attractive to search engine crawler algorithms, you can improve your position in search engine results pages. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of …

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Takeaway tips for keywords

By simplifying on-page content and a website's architecture, users will have a more positive and meaningful experience navigating your website. Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling …

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Difficult things about page rank

Backlinks are hyperlinks that point back to your website. An SEO without access or authority to change what’s on the company homepage is doubtlessly hampered. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results …

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Define your goals with regards to SEO

Although an SEO agency will be able to provide a much more reliable, and high-quality, copywriting service, by making changes to your site’s content today, you can start to move in the right direction. Having your customers caring about who you are and what you do can be incredibly …

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Beginner's guide to backlinks

We will focus on its important and necessity in digital marketing in this article. By default, Web analytics data generally capture only things like visits, time on site, number of pages visited, and bounce rate (the percentage of visitors who abandoned the site immediately). For better insight, you’ll want …

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Having fun with keyword research

To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). Google learned that when people search …

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Wait. Are analytics really that simple?

To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. You should definitely include keywords in your navigation bar. In establishing domain names, you …

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Let's follow anchor text best practise

You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. Once you understand what a user might be looking for when searching for a certain term, the next step is …

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Research semantically related keywords

A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. There is reliable empirical evidence that Google and other search engines make increasing use of semantics in …

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Evaluate the credibility of a website using a simple approach

Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog. Although not as important as they used …

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What have you tried that doesn’t work?

Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Many businesses assume that they don’t need to worry about keyword research. They think they …

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Lack of keywords in the content

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

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Revamp your URL to make it more SEO-friendly

If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. Simply put, engagement is the ability to hold a user’s attention. In SEO terms …

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Non-indexable filter pages

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. For a long time Google looked at the name of …

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A Link Reclamation technique

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. Building up a …

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Provide value information rooted in your initial strategy

The Worldwide Web Consortium (W3C) has a full guide to language declaration. It’s not too tricky, you just need to add the right tags. With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine …

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Check also Wikipedia's dead links

Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content. Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and …

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Sign Up for Press Request Alerts for SEO benefits

Post regularly and build the trust of your users with content marketing. If the wrong people are hitting your website, it's all for nothing If you produce great content, but no one’s there to see it, does it acquire links? Each webpage should have a single focus keyword and …

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