Review your long-tail traffic

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information When we’re creating content, if we don’t understand what the purpose is, then …

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Get more targeted traffic by focusing on the right keywords

Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. You may not have the resources to create locale sites for each country or language you want to target. In that case …

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Splitting link pop

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make …

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Keep your link building strategy diversified

The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic …

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Ensure each page has a unique target keyword

There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). Any link to another part of the same site is called an internal link. As well as links you'd expect to find …

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How often the content changes

Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. With that said, proper SEO does take a lot of work, requires a large set of skills …

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Restart and Revive Marketing Your Small Business

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your …

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SEOs love to jump on bandwagons

Over the last several years, Google has made huge strides in driving better UX (user experience). Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page. Many people don’t pursue backlinks from Wikipedia because they’re …

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Schema mark-up is a requirement for your content

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of …

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Does your site have little or duplicate (plagiarized) content?

Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands …

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Provide explosive growth for your clients and you

Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Google has stated that meta descriptions are NOT a ranking signal. But, the quality …

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Links are forever

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about …

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The more value you can provide, the better

While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use to determine which websites are authoritative and which others are not. The “About Us” section is often the most overlooked aspect of a …

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Don't bury information

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and …

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Competitor Analysis

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to …

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